Fundamentals of Account Management

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About Course

Master Client Management and Partnership with Strategic Account Management online course


‘Account management’ is the strategic approach that heavily emphasizes developing and maintaining excellent customer relations. Account managers serve as the primary point of contact and act as trusted advisors to their clients. They proactively identify opportunities, address concerns and work collaboratively to ensure customer satisfaction and success. This course demonstrates the importance of account management programs to an organization. We describe the key responsibilities of account managers and establish the need to build healthy customer relationships.


Account Management Fundamentals will take you to journey to master how to maintain your customer relationships and develop their business with you in a competitive market.

This course will teach you how top sales companies manage channel partnerships with retailers and resellers by using sales processes, frameworks, and skill sets. You will also learn how to implement a sales strategy to satisfy the needs of customers and boost customer satisfaction. You will be required to demonstrate your account management abilities in areas ranging from customer care to customer success and critical account management.This course will prepare you as a strategic account manager to convert newly developed client relationships into long-term accounts that will help both the customer and the business reach long-term goals.

Do you want to start a career in Account Management or improve your Account Management skills? Then this Account Management course will give you a solid foundation to become a confident Account Management professional while also supporting you in increasing your Account Management expertise. This Account Management course will provide you with education from industry specialists. The Account Management course is divided into 9 lectures. If you successfully complete the Account Management course, you will receive an instant pdf certificate free of charge.


You may achieve your goals and prepare for your ideal profession by enrolling in this comprehensive Account Management course. The Account Management course offers students a comprehensive learning experience. This Account Management course is intended for professionals who want to excel in their field. This Account Management course covers all you need to know to become a specialist. The Account Management course begins with an overview of the Account Management. This Account Management course will provide you a complete overview of the Account Management, covering key ideas, usage techniques, and in-depth knowledge.


The Account Management course materials were created with the help of Account Management professionals, and all information on Account Management is maintained up to date on a regular basis so that learners do not fall behind on current trends/updates on Account Management. You can learn new skills in Account Management by taking the Account Management course. Account Management training has been expertly designed for you to do remotely via e-learning.

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What Will You Learn?

  • Define what you need to know about each client and will have the tools to find it
  • Analyse the client Decision-Making Process
  • Set realistic and challenging goals for each account
  • Map out a key account strategy and action plans for current accounts
  • List key skills and qualities required to succeed as an account manager
  • Explain how to build profitable relationships with customers
  • Identify the needs and wants of potential clients
  • Evaluate the risk factors involved in selecting a port for your imports
  • Recognize possible changes that could affect your business

Course Content

Introduction to Fundamentals of Account Management

  • Introduction to Fundamentals of Account Management

Key Account Manager

Account Management Roles and Responsibilities

Relationship Stages

Developing Key Relationships

Account Management Activities

Identifying and Responding to Business Changes

Account Risk Adjustments and Reassignments


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