Mastering Market Insights: A Comprehensive Course on Market Research

Categories: Business, Marketing
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About Course

Unlock key insights with our comprehensive guide to market research – propel your business towards unprecedented growth

Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics.

Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of ‘market research’ before we lay out the six steps of the market research process.

This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion.

We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business.

Whether you’re a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success.

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What Will You Learn?

  • Discuss the importance of market research in supporting marketing decision-making
  • Identify the factors that influence the decision to conduct market research
  • Outline the key components of a market research proposal
  • Discuss the significance of problem identification in marketing research
  • Analyse the key characteristics and advantages of qualitative research
  • Recognise the factors that affect the sample size and accuracy in quantitative research
  • Identify the key components and goals of a questionnaire
  • Explain the importance of data validation and quality control
  • Summarise the significance of the report and presentation as key components of marketing research
  • Discuss the ethical principles of research methodology and the importance of integrity in market research

Course Content

Introduction to Market Research

  • Introduction to Market Research

The Market Research Process

Market Research Design

Defining the Problem & Developing Research Approach

Qualitative Market Research

Quantitative Market Research

Questionnaire Design

Data Analysis

Communicating Research Results

Research Ethics


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